Effective Graphic Design - The Key Factors

First of all let's specify what we mean by effective graphic design. It is a form of design, a creative procedure that involves development and innovation. Its a form of communication that aims to combine images usually graphic, typographic or photographic to convey information to a target market.

By efficient graphic design I mean work that has the qualities needed to achieve the goals for which it was produced. One great example of such agencies would be Brisbane Web Design which is known for being the best in the business.

The types of communication materials requiring effective graphic design that would be categorized as:

♦ Brochures
♦ Leaflets
♦ Advertisements
♦ Logos
♦ Mail shots
♦ Posters
♦ Point of sale materials

Websites, banner advertising as well as emailers could also involve graphic design but this type of design is somewhat different in its development process as well as the criterion needed to make efficient communication materials are also different. This type of electronic design is generally known as interactive media. It is a different subject altogether and I will focus on design for print in this article.
The development of efficient graphic design work involves a few stages, these would typically be:

♣ Briefing And Identification Of Requirements
♣ Concept Development
♣ Visuals Including Layout, Images, Color Selection Copy And Typography
♣ Development Of Visuals To Finished Artwork
♣ Print
♣ Campaign Execution

The main objective of graphic design is to influence customer behaviour patterns in a positive manner e.g. to influence them in purchasing decisions favourable to your own brand, products or services. This can be accomplished by convincingly conveying the reasons why the consumer or business should make these decisions and carry out the much needed actions.

In order to influence customer decisions and deliver efficient design the steps to follow are:

1. Appoint the proper design agency in terms of cost and quality. The internet is undoubtedly the best place to source quality, effective graphic design.

2. Offer the design agency the best brief you possibly can. Explain what you hope to achieve, what your target market is in terms of age, sex, social class or for a business to business task, company size, etc. Decide on your major sales points and transmit these to the designers.

3. The design agency then develop ideas which will transmit your main sales points in the most effective manner, this can include humour, comparison, aspiration, credibility, price advantage, etc. Normally both visual work as well as copy will be presented. The agency should also be able to make recommendations about the best form of print or media to accomplish the set goals.

4. The most suitable and efficient concept should be chosen and developed together by the client and the agency. The process is most efficient if the two work together, the agency using its knowledge of marketing, the design procedure and customer behaviour and the client their knowledge of the particular market. Antagonism on either side is normally detrimental to the final result!

5. Once this process is complete you should have your effective graphic design work as well as the final stages are print and also production, the roll out of the campaign and most importantly, the accomplishment of objectives.

To know more about design agencies, check out Icreate Solutions.