First of all let's specify what we mean by effective graphic design. It is a
form of design, a creative procedure that involves development and innovation.
Its a form of communication that aims to combine images usually graphic,
typographic or photographic to convey information to a target market.
By
efficient graphic design I mean work that has the qualities needed to achieve
the goals for which it was produced. One great example of such agencies would be
Brisbane Web Design which is known for being the best in the business.
The types of communication materials
requiring effective graphic design that would be categorized as:
♦
Brochures♦
Leaflets♦
Advertisements♦
Logos♦
Mail shots♦
Posters♦
Point of sale materialsWebsites, banner advertising as well
as emailers could also involve graphic design but this type of design is
somewhat different in its development process as well as the criterion needed to
make efficient communication materials are also different. This type of
electronic design is generally known as interactive media. It is a different
subject altogether and I will focus on design for print in this article.
The
development of efficient graphic design work involves a few stages, these would
typically be:
♣
Briefing And Identification Of Requirements♣
Concept
Development♣
Visuals Including Layout, Images, Color Selection Copy And
Typography♣
Development Of Visuals To Finished Artwork♣
Print♣
Campaign ExecutionThe main objective of graphic design is to influence
customer behaviour patterns in a positive manner e.g. to influence them in
purchasing decisions favourable to your own brand, products or services. This
can be accomplished by convincingly conveying the reasons why the consumer or
business should make these decisions and carry out the much needed
actions.
In order to influence customer decisions and deliver efficient
design the steps to follow are:
1. Appoint the proper design agency in
terms of cost and quality. The internet is undoubtedly the best place to source
quality, effective graphic design.
2. Offer the design agency the best
brief you possibly can. Explain what you hope to achieve, what your target
market is in terms of age, sex, social class or for a business to business task,
company size, etc. Decide on your major sales points and transmit these to the
designers.
3. The design agency then develop ideas which will transmit
your main sales points in the most effective manner, this can include humour,
comparison, aspiration, credibility, price advantage, etc. Normally both visual
work as well as copy will be presented. The agency should also be able to make
recommendations about the best form of print or media to accomplish the set
goals.
4. The most suitable and efficient concept should be chosen and
developed together by the client and the agency. The process is most efficient
if the two work together, the agency using its knowledge of marketing, the
design procedure and customer behaviour and the client their knowledge of the
particular market. Antagonism on either side is normally detrimental to the
final result!
5. Once this process is complete you should have your
effective graphic design work as well as the final stages are print and also
production, the roll out of the campaign and most importantly, the
accomplishment of objectives.
To know more about design agencies, check out
Icreate Solutions.